Transforming brands through strategic campaigns and unique perspectives
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I'm a Software Engineering Graduate with a passion for marketing, bridging the gap between analytical thinking and creative execution.
With hands-on experience in Web3, F&B, and gaming, I have developed an adaptive, audience-first marketing approach grounded in data. My work spans creative copywriting, social media growth, paid media, SEO, and event execution, integrating creativity with structured systems that support long-term brand growth. I believe strong marketing balances creative intuition with structured experimentation, and I’m most energized in fast-paced environments where ideas must be both bold and strategic to stand out.
Whether it’s shaping brand strategy, launching regional campaigns, or refining conversion funnels, I bring a holistic mindset grounded in both creativity and performance. I ensure each initiative is structured, measurable, and aligned with long-term business objectives.
Crafting compelling brand narratives and positioning
SEO, SEM, social media, and paid ads
End-to-end campaign planning and execution
Data-driven decision making and optimization
Complete brand overhaul including visual identity, messaging framework, and content strategy for a tech startup.
360° digital campaign combining SEO optimization, social media management, and paid advertising for an e-commerce brand.
On-ground activation across all states including grand finals in Berjaya Times Square
As the presenting sponsor of the largest Ragnarok gathering in the world, I coordinated with all departments across multiple campaigns while also having the biggest booth there
Have a project in mind? Let's discuss how we can work together to bring your vision to life.